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42. Cracking International Markets: Success Factors for Software Companies

42. Cracking International Markets: Success Factors for Software Companies

FromB2B Sales and Marketing #FriTalks


42. Cracking International Markets: Success Factors for Software Companies

FromB2B Sales and Marketing #FriTalks

ratings:
Length:
35 minutes
Released:
Mar 20, 2023
Format:
Podcast episode

Description


In this episode, continue talking about expansion to international markets.Our guest is Aldis Erglis, VP of Technology Strategy at Emergn, a global software development company that operates in various markets, including financial services, healthcare, retail, government, and technology. Their clients include large multinational corporations as well as smaller organizations. Emergn has offices and teams located in North America, Europe, and Asia, and they have a global network of partners and affiliates.In our conversation with Aldis, we talk about the success factors of international expansion, including the following topics:- Is the local presence a "must have" factor?- strategies for differentiating your value proposition from well-established competitors- tactics for building trust among enterprise accounts- essential steps to take for planning international expansion
Released:
Mar 20, 2023
Format:
Podcast episode

Titles in the series (58)

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.