In this episode, we speak with Harald Horgen, a renowned expert in helping technology companies expand into new business models and markets. With over 25 years of experience, Harald has worked with a wide range of companies, from early-stage and VC-funded firms to industry giants such as JCI, ABB, Ericsson, Schneider Electric, Olympus, BASF, Siemens, and many others.Harald's specialties include business strategy and go-to-market plans for IIoT and connected products, SaaS business model transformation, software business strategy, channel strategy, partner development, international expansion, and establishing strategic alliances.Harald shares his insights on what it takes to take repeatable IP solutions to market and the organizational structure needed to be successful. He also discusses his experience building indirect channels for enterprise solutions across Asia, the Americas, EMEA, and Africa, helping software companies transition their business model from on-premise, perpetual licenses to cloud-based subscriptions, and working with global manufacturers to design the right go-to-market strategy for their IoT solutions.The York Group, of which Harald is a part, is a preferred vendor with Microsoft, and he talks about how this partnership has helped him and his clients succeed. Whether you're a startup or an established company looking to expand your business, Harald's insights are sure to be valuable. Tune in to learn more about his expertise in technology expansion and growth.