Kevin Cranker is CEO; Cranker’s son Nathan is the co-Operations manager.When asked how they came up with the idea for the Gorilla Mill brand, Cranker replied, “We were a local grind shop custom making tools and wanted to take the company and its products national. We wanted new branding that would be edgy, but not too over the top.”Management tried out various concepts and names over a three to four-day period. At some point, Cranker said, “Gorilla Mill” and the name clicked. (While employing similar branding elements, the company is not associated with the consumer brands Gorilla Tape and Gorilla Glue.)According to Cranker, the team isn’t afraid to make fun of themselves in order to make their marketing stand out.The product names, for example, play up on the gorilla / primate theme, with names such as Chimps, Silverback, and Baboon. To add fun and a bit of spice, the company uses bananas as a rating scale for their tools in its catalog.Stay Sharp!Stay Elite!DON'T FORGET TO LIKE, SHARE AND OF COURSE, TURN ON THE NOTIFICATION BELL FOR Y'ALL TO BE UPDATED ON OUR CHANNEL!Stay Elite Everyone!#TheManufacturingComeUp #Podcast #EliteAutomation #Manufacturing #Life #Success #Knowledge #LearnElite Automation SI & Services:https://www.youtube.com/watch?v=xrNyjnTm6VMElite Automation Affiliate Program:https://www.youtube.com/watch?v=87hHQEe9JTI&t=23sFind us on social media:Facebook: https://www.facebook.com/EliteAutomationUSA/Instagram: https://www.instagram.com/elite_automation_usa/LinkedIn: https://www.linkedin.com/company/elite-automation-usa/Website: https://eliteautomationusa.com/System Design - Engineering - Integration - ProgrammingMalachi@EliteAutomationUSA.comEliteAutomationUSA.com812-223-7692Evansville, InElite Automation specializes in robot cells with vision, line tracking, and other advanced features. Our primary business model is focused on capital projects. Our projects can include just about any automated system. We also provide services such as plc, robot, vision programming, troubleshooting, panel building, electrical engineering, etc.Capabilities can be found on our website at the following link:https://eliteautomationusa.com/capabilities