Having a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth.In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hiring the right people to build your business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUnderstand your numbers. Know what cash flow means and how you can fund the business.Seek mentors and peer groups of other people in the space and use that collective learning.No matter how good your product is, if you don't have the right people to help you build your company, you are not going anywhere.You don't always need to shoot for new content. You can create unique variations from your old ones and test them out.You don't know what the algorithm will like or not like, so throw in as much content as possible.Having the right team or not having the right team can be the difference between make or break.Recommended Tool:Peel Analyticshttps://www.apps.shopify.com/peel-insights Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEz Today’s Guest:Riley Stricklin is a  co-founder and the CEO of Lume Cube.Lume Cube is a personal lighting brand for photo and video devices such as phones, cameras, and GoPro.Connect and learn more about Riley and Lume Cube here: Website:  https://www.lumecube.com LinkedIn:  https://www.linkedin.com/in/rileystricklin This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast...