This episode sees Ryan talking to Steve Pockross, CEO of Verblio, a multimedia content creation platform that powers modern content marketers and SEO agencies. Verblio was awarded two Inc 5000 growth company awards, six consecutive Mercury100 Awards for Fastest Growing Private Companies in the Boulder Valley, and also won a Colorado Companies to Watch award. Verblio acquired the video company Automagical in 2019 to expand its content offering and further engage audiences for its clients.
 
KEY TAKEAWAYS

Over the last decade, content marketing as a channel has developed more as a channel than any other marketing channel.
The only thing you can guarantee about digital marketing is its unpredictability. The best practice is using many different channels without spreading yourself thin.
Defining exactly what traits you want from your team members means you can nurture talent of your own rather than hiring in a more expensive candidate because of their experience. 
As a CEO, you have spent time creating the perfect team and building the company. In order to keep the company aligned to your original mission, you need to spend as much time engaged with your team members and keep it personal.

 
BEST MOMENTS
‘What could I do and what results could I see from them?’ 
‘On our people's side we made a really big decision to hire young talent in, to hire for traits over experience.’
‘We hired her as an intern, she was a clear talent and she’d never managed one other person and we put her in charge of basically the main people business of the company.’
‘Always prioritize and cultural fit over skill set every step of the way because your magnet for talent as a bootstrapped company is making people want to be there with you.’
‘We’re a content company. We want you to want to read our stuff.’
 
VALUABLE RESOURCES
The Scale Up Show - https://omny.fm/shows/the-scale-up-show  Apply for a Revenue Growth Consulting Session With Ryan Staley - https://www.scalerevenue.io/4-schedule-page1611678914248   Steve Pockross - https://www.linkedin.com/in/spockross 
 
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.
 
ABOUT THE HOST
Ryan is a Founder, Podcast Host, Speaker, Loving Father, Husband and Dog Dad. He is a 18x award winner and grew a business unit from 0-$30M in Annual Recurring Revenue while adding $30M in capital revenue in less than 6 years.  He did this all with only 4 salespeople and without demand generation.  
Whether you are a new Founder,  VP or CEO who is already generating  6, 7 or even multiple 8 figures annually, you are going to gain knowledge about sales you didn’t know existed.
 
CONTACT METHOD
Ryan Staley - https://ryanstaley.io/podcast/LinkedIn - https://www.linkedin.com/in/ryan-staley/Facebook - https://www.facebook.com/ryanstaleysalesSaas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.