For real estate investors interested in syndication, having a strong brand presence online can make all the difference between being an unknown entity or a trusted opportunity. In this episode of Zen and the Art of Real Estate Investing, Jonathan interviews Dr. Adam Gower. Adam is the founder of GowerCrowd, which specializes in crowdsourcing for real estate syndications. Additionally, Adam is an author, speaker, and podcast host. He believes in the power of digital marketing and building an online presence that can help you stand out from the crowd. In their conversation, Jonathan and Adam cover how having an online brand presence can put you ahead of the competition and the advantages of thinking outside the box to consider an investor’s “why.” Additionally, you’ll hear what Adam recommends having on your website, why there is no silver bullet to success and the value of creating a good marketing strategy. If you’re contemplating real estate syndication as a part of your investment portfolio, this is the episode for you. In this episode, you will hear: What propelled Dr. Adam Gower to begin raising capital How knowing the why behind a question and thinking outside the box can help you understand your client’s motivations better Distressed assets, the difficulty in dealing with them, and the opportunities and lessons you can gain from them The importance of a good platform before pursuing paid advertising campaigns and the role of digital marketing in these campaigns The secret to success in marketing online Adam’s trick to maintaining a healthy email list His crowdfunding business and how it elevates your visibility so that active investors can discover you online and come to the three pillars: know, like, and trust you Why consistency matters Where syndicators who are just getting started can go to get funded and create opportunities How having an online presence can drastically change the conversation you have with a potential investor Investors often become reinvestors or lifetime investors There’s no silver bullet for success The importance of a brand presence, even for new investors What Adam’s company, GowerCrowd, does, who he works with, and his goals for the company Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/zen/062 to download it. Supporting Resources: GowerCrowd website - gowercrowd.com GowerCrowd YouTube channel - www.youtube.com/channel/UCMnPDnmPYHCDcXg6L-bjQ2w Find GowerCrowd on Facebook - www.facebook.com/GowerCrowd Connect with Adam Gower on Instagram - www.instagram.com/gowercrowd GowerCrowd on Twitter - twitter.com/GowerCrowd Website - www.streamlined.properties YouTube -www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.