In today’s episode, we’re picking up from where we left off last week and bringing you more powerful principles of effective marketing that Digital CEOs need to be aware of and to be using.  If you have a favorite of the 15 principles we covered in these last two episodes, or one that you would like us to expand on, please make sure to let us know, and we hope you gained a whole new perspective on online marketing from this deep dive into these important concepts!  If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore and @jeunejenni. If you’re not already following me on Instagram, we’re releasing some really cool content there, including a channel called “Beyond The Podcast” that you’re going to want to check out too.  Business By Design is coming June 1st! To join the priority notification list and to be the first in line when the doors open, go to www.jameswedmore.com/rise! To start thinking differently as an entrepreneur and to hardwire your own brain for success, my book, HARDWIRED for Entrepreneurship, was just updated for 2023. You can grab your copy and get a free audiobook version now at www.jameswedmore.com/hardwired, and don’t forget to let us know what you think!  Haven’t left a review yet? All you have to do is go to www.jameswedmore.com/itunes   and thanks for your support of this show.  I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to www.jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you’ll hear: The Principle of Cause and Effect, and why I say that great coaches make the worst marketers  How to really begin to hone in on the inherent desire of your audience as a marketer  Why objections  aren’t a “no” and what they are instead  How specificity is going to be your best friend as you market and sell your products and services online  Why you’ll want to use simplicity, and several applications for how you can do this  What happens when you begin to incorporate storytelling into your marketing and messaging  How pricing is all about psychology, and the question you don’t want to be asking yourself in terms of pricing The role that the basic human emotions of pain and pleasure plays in your marketing  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/614