We are so excited to bring you this very special episode, which is Part 1 of 2 in a series showcasing the 15 most powerful principles that I’ve used in marketing. Pay close attention, because what we share in this episode is fundamental to crafting your message, fine-tuning your offer, and truly succeeding as a Digital CEO!  If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore and @jeunejenni.  Business By Design is coming June 1st! To join the priority notification list and to be the first in line when the doors open, go to www.jameswedmore.com/rise! To start thinking differently as an entrepreneur and to hardwire your own brain for success, my book, HARDWIRED for Entrepreneurship, was just updated for 2023. You can grab your copy and get a free audiobook version now at www.jameswedmore.com/hardwired, and don’t forget to let us know what you think!  Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show.  I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you’ll hear: Why I am sharing these principles with you right now and the definitions and terms we’ll be using in this mini-series  How marketing all starts with authority, and the ways to start communicating more of it to your audience  What to be aware of in regards to direct response marketing, plus a framework you can use for your own call-to-action  A look at the principle of “the one thing” and the do’s and don’ts around it  Why I say that it is impossible to operate and succeed in business today without social proof  Where the principle of logic comes into play in marketing  The ways in which the principle of reciprocity is so powerful and what this law will attract to you  What to be aware of when it comes to urgency and the way that you are prioritize things For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/611