Quizzes are an efficient way to collect data, understand your customers, and help them find the best product for them.In this episode, Gen Furukawa of Prehook talks about the importance of using quiz builders, the types of quizzes that work for brands, and the kinds of brands that quizzes work for. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEMerchants must build direct relationships and understand who their end customers are.The premise of a good quiz is that there has to be an exchange of value. There’s no barrier to people sharing their information but they need to get substantial value back in return.Once you know what your hook is, you want to get an understanding of what data points you need to create segments or dynamic personal recommendations effectively.For clothing brands, some of the main use cases are style guides or fit guides. Make sure that the quiz lives on your site instead of going to a subdomain you don’t want.Some brands use quizzes as an exit intent pop-up. With Black Friday and Cyber Monday coming up, it is effective to use quizzes on your existing email list.The benefit of a quiz is that you’re able to ask more questions in an engaging way, then you can use conditional logic to dig deeper and make it more of a personalized experience.Challenges and goals are great ways to start, from there what matters most are gathering contact information and recommending a product.Recommended App:Canva https://www.canva.comDescript https://www.descript.comRecommended Podcast:Fresh Air with Terry Grosshttps://podcasts.apple.com/ph/podcast/fresh-air/id214089682 The All-in Podcasthttps://www.allinpodcast.co Today’s Guest:Gen Furukawa is a co-founder of Prehook. They help Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Connect and learn more about Gen and Prehook here: Website: https://prehook.com E-mail Address: gen@prehook.com   Twitter: https://twitter.com/genfurukawa LinkedIn: https://www.linkedin.com/in/genfurukawa/ See what the quizzes look like here: https://prehook.com This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast