We’ve got a fun topic on deck today – quizzes for your business! And I don't mean just a lead magnet quiz.

You see quizzes all around – but honestly, I never really thought about it for a product-based business before.

I’m not talking about quizzes where you find out what animal most represents your personality or what your hidden name is based on a birth month or day.

Those are fun and all … but not for business.
More Than Just A Lead Magnet Quiz
We focus on how quizzes can be used to:

Provide a personalized https://giftbizunwrapped.com/episodes/how-is-your-customer-service (customer experience) that leads to more sales

Generate leads (aka a lead magnet quiz) & https://giftbizunwrapped.com/episodes/marketing-for-small-business (market your business)

Increase customer order values

Build engagement and interaction with your customers

Create customer curiosity and satisfaction

And much more



We also dive into how to get started with a quiz, what questions to ask, and tons more!

My guest Gen is the Co-Founder of Prehook, a leading quiz platform for https://giftbizunwrapped.com/episodes/get-started-on-shopify (Shopify) merchants. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes.

He also hosts the https://giftbizunwrapped.com/episodes/how-to-build-an-ecommerce-website (eCommerce) marketing podcast called Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

Gen has been in eCommerce for more than 10 years. Prior to Prehook, Gen was part of the founding team and lead marketing at Jungle Scout, the leading software for Amazon sellers.
Listen now to hear how you can use a quiz to grow your handmade business far above and beyond just a lead magnet quiz!
Resources Mentioned

Join us at the next https://giftbizunwrapped.com/bash (Gift Biz Bash) for free training + visibility!

https://prehook.com/5-ways-to-use-quizzes-for-ecommerce-brands/ (Quiz examples and use cases)

https://giftbizunwrapped.com/episodes/how-to-attract-sales-2 (Tips & Talk #61 - Put The Brakes On Selling)



Gen's Contact Links
https://prehook.com/ (Website) | https://twitter.com/genfurukawa (Twitter)| http://linkedin.com/in/genfurukawa (Linkedin)



Join Our FREE Gift Biz Breeze Facebook Community
https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze)

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Thank you so much! Sue

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