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    018 – Sales Secrets Hidden in Customer Surveys with Terry August of Fanciful

    018 – Sales Secrets Hidden in Customer Surveys with Terry August of Fanciful

    FromGift Biz Unwrapped

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    018 – Sales Secrets Hidden in Customer Surveys with Terry August of Fanciful

    FromGift Biz Unwrapped

    ratings:
    Length:
    31 minutes
    Released:
    Aug 10, 2015
    Format:
    Podcast episode

    Description

    Terry started Fancifull back in 1987 from her dining room table. Today her business has grown into a famous fine food and gift shop on Melrose Avenue – just a 5 minute walk from Paramount Studios.
    A look into the Fancifull shop reveals an array of fresh gourmet foods and wine to suit any taste. What sets them apart is the elite clientele they serve while still offering a comfortable and personable style. They maintain a gift site and send gifts daily for Sony Pictures. Conan O’Brien has been a client for years … as was Michael Jackson. They send gift baskets from other celebrities such as Jenifer Lopez, Charleze Theron and Director Tim Burton. During the recent Emmy’s, they did a large basket for Lily Tomelin. This gives you a pretty good picture of her clientele.
    All this sounds really exciting but she says “It’s just part of working in Hollywood.”
    This is Part 2 of a 2 episode talk with Terry. Listen to Gift Biz Unwrapped Episode 017 for the beginning of the interview where she shares how Fanciful uses customer surveys to increase sales and many more actions they take to keep their business solid.
    Motivational Quote Business InsightsThe value of customer surveys [4:23]
    Terry’s secret weapon [8:15]
    How to handle mistakes [11:30]
    Passing up business [15:38]
    Success TraitTerry is gutsy and persistent [13:12]
    Productivity/Lifestyle ToolsGood planning process [19:25]
    Balancing different areas of life [21:35]
    Valuable Bookhttp://amzn.to/1LRk13V (David and Goliath: Underdogs, Misfits and the art of Battling Giants) by Malcolm Gladwell
    http://www.giftbizbook.com ()Contact Linkshttp://www.fancifull.com (Website)
    http://www.facebook.com/fancifull (Facebook)
    https://twitter.com/FancifullBasket (Twitter)
    http://instagram.com/fancifullbaskets (Instagram)
    If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
    Released:
    Aug 10, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.