Today I have the mac daddy of pawn brokers on the show, Les Gold. His Detroit pawn shop - American Jewelry & Loan · is the famous scene of the hit of the hit TV reality show, Hardcore Pawn, which is in its 9th season!   Well, the show premiered in 2010 delivering to an unprecedented 2 million viewers and setting a record as truTV's most-watched series premiere ever. This success has catapulted Les into speaking engagements, sales training seminars, and even a recent TED talk.  
Les is known for his practical negotiating tips, which are often the topic of his media appearances including: Yahoo! Finance where I interviewed him about a year ago, Good Morning America, CNN, and Forbes.  
Three takeaways from this interview: Les' philosophy that "There's a customer for anything, the most important thing when you're trying to negotiate and why making mistakes doesn't make you a failure! 
For the full transcript visit SoMoneyPodcast.com