Gathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand.In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBuilding a brand is an art and a science. While the data and decision points are important, you also have to know your objectives.Building a brand is a long-term game. You need to have patience.Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time.  Tiktok is a great tool for awareness especially if you have good content.You always have to have a long-term view and always think about your reason.Make sure that you have the right resources dedicated to making sure that you can meet the demands.While you are working for today, you also have to continue to work towards the future.Recommended Tool:  LinkedInhttps://www.linkedin.com Recommended Podcast: How I Built This by Guy Razhttps://www.guyraz.com/howibuitthisbook Today’s Guest:Prabal Chaudhri is the president and founder of Brave Good Kind.Brave Good Kind provides a healthy selection of snacks made from clean ingredients.Connect and learn more about  Prabal and Brave Good Kind here:Website: https://www.bravegoodkind.com or https://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply