Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.Go where the CPMs are cheapest provided that they have this user's attention to the same degree.If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it.Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.Having no fixed costs and just basing it on performance when outsourcing can help you scale more.Newton’s Agency: New Standard Digitalhttps://www.newstandard.digital Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 Today’s Guest:Aaron Zagha is the CMO of Newton Baby.Newton Baby provides a variety of mattresses for babies’ cribs and for pets. Connect and learn more about Aaron and Newton Baby here: Website: https://www.newtonbaby.com LinkedIn:  https://www.linkedin.com/in/aaronzagha This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply