Extensive knowledge and experience in marketing are advantages in starting a business. However, marketing first founders cannot be skilled at everything. It’s important for business owners to surround themselves with the right people and mentors.In this episode, Jordan chats with the CEO and founder of Blossom Essentials, Sarah Vilenski. They talked about what’s working in 2023 and what it’s like for a marketing-focused leader.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEShifting focus on targeting something that better fits your company can open a lot more opportunities and make your spending significantly more efficient.Copy and advertising are important and you must always aim to connect with your audience through your content.2022 is such a different landscape from 2023. What was working is no longer working. You should continue to always test things.As much as AI is great, there is still a spot for copywriters. You need a person to determine what looks good or not and what looks like a bot and what does not.Having the right team surrounding you is crucial to your success.Regardless of the scale your brand is at, most brands usually struggle with the same things.Having a mentor who has been through the same things you’re experiencing is great. They will tell you that these things are normal and that that’s how a business grows. Recommended App:Rebuy https://www.rebuyengine.com/Recommended Book:How to Win Friends and Influence People by Dale Carnegiehttps://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_PeopleToday’s Guest:Sarah Vilenski is the founder and CEO of Blossom Essentials. They make natural and clean hydration products for people with chronic dry and irritated skin. Connect and learn more about Sarah and Blossom Essentials here: Website: https://tryblossom.com/LinkedIn: https://www.linkedin.com/in/sarahvilenskiy/E-mail Address: sarah@tryblossom.comChrome Extension Link:AIPRM for ChatGPThttps://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgjGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast