In this episode, Steve Fretzin and Doug Bradley discuss:Understanding the numbers around marketing. Bootstrap marketing on a limited budget. Laying the groundwork for solid website optimization. Setting expectations and calls to action.  Key Takeaways:Having your own book of business gives you power and freedom. Be willing to try and test out options. There is data out there for search terms but you need to know what you’re trying to accomplish. What might not be the right marketing fit for you right now, could be good later down the line. Don’t discount something permanently just because it’s not right now. When working with a marketing professional, make sure they have experience working with others in the area of practice that you are in.  "I would not dismiss completely the option of creating a very basic website and linking to it from your social media channels and your directory profiles. That really gets your website up and running and visible to Google and you really want that." —  Doug Bradley Find out more about the Bootstrap Your Marketing to Build Your Personal Brand Event at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Justia: https://lawyers.justia.com/new-profileSteve Jobs by Walter Isaacson: https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537 About Doug Bradley: Doug Bradley is the owner of Everest Legal Marketing and a highly experienced SEO professional. He's different than many agency owners because he actually understands technical Search Engine Optimization and diagnoses website visibility issues for law firms. Connect with Doug Bradley:  Website: https://www.everestlegalmarketing.com/LinkedIn: https://www.linkedin.com/in/douglas-j-bradley/LinkedIn: https://www.linkedin.com/company/everest-legal-marketing/Twitter: https://twitter.com/EverestLawMktgFacebook: https://www.facebook.com/everestlegalmarketing Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.