In this week’s Quick Fire Friday episode, Michael interviews Harry Sanders, Founder and Director of Studio Hawk, a specialized agency dedicated to search engine optimization with a mission of reforming what people think about SEO. He is based in Melbourne, Australia. He has been in the SEO game for 10 years, growing to a team of well over 60 SEO specialists, winning multiple awards such as the Best Large SEO Agency in the 2023 APAC Awards, Best Large Global SEO Agency in the 2021 Global Search Awards, and the list goes on. SEO has dramatically changed in the past 10 years, back then it was about how many keywords you have on your page, shortcuts if you will, but now it is about building a solid foundation and understanding of a brand and its positioning with the help of moderate use of artificial intelligence. To catch up with the paradigm shift you can start learning at Hawk Academy, or kickstart your business’ digital presence with StudioHawk and their white hat SEO techniques that will undoubtedly reach your goals and maintain an average of 300% ROI. As a small-medium business owner, you must consider your expertise and authority carefully. Contemplating what makes you unique in the market, owning a niche that others don’t have. That’s the only way a small business could compete with the big ones. A prime example is Harry, who specializes in SEO and masterfully carves out that niche. This Cast Covers:  Various complexities of Harry's company, Studio Hawk. Changing the public's perception of SEO. SEO is concerned with organic results rather than people clicking on advertisements. What SEO is today is a paradigm shift from what it was ten years ago. The significance of branding and positioning in today's world of digital marketing. Small businesses learn about SEO and P&L through different online resources. Using artificial intelligence to alleviate rather than solve a problem. Thinking about insights that will make you unique to the rest of the world. Handling digital public relations via various media sources. Allocating a huge amount of time to build a business. Links:  Harry’s Linkedin Harry’s Company Website Additional Resources: Hawk Academy SEO 2023 by Adam Clarke     Quotes: “It's not a Swiss army knife that needs to come in for very specific tasks to help or provide insight.” — Harry Sanders. “How do you position your expertise and authority? What makes you unique in the market? What's that niche that you feel that other people don't feel?” — Harry Sanders. “It takes time to build a business, it doesn't happen overnight, regardless of what you think.” — Harry Sanders. “You need to have that consistency that focuses on discipline.” — Harry Sanders. “Sit down and think about one unique insight you have about your industry or field.” — Harry Sanders.