In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business.   Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Park Howell, a keynote speaker, sales storytelling coach, podcaster, and brand raconteur from business of story based in Munds Park, Arizona, United States.   Key Takeaways for Small Business Owners: Focus on a Singular Narrative: Identify your audience's core problem and offer a clear solution.   Define Your Audience: Understand your audience's needs and frustrations to tailor your message effectively.   Emphasize Value Proposition: Highlight what sets your business apart and how it addresses customer pain points. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?   Utilize Storytelling: Share compelling stories to humanize your brand and connect with your audience emotionally.   Offer Practical Solutions: Provide actionable insights and resources that small business owners can implement easily.   Encourage Engagement: Invite listeners to leave reviews, engage with your content, and share their experiences.   One action small business owners can take: One action small business owners can take is to identify their core audience and the singular problem they solve, then craft a clear narrative around their solution. This helps focus their messaging and marketing efforts, making them more effective in reaching their target customers.   Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. ?     Quotable quotes from our special Grow A Small Business podcast guest: Crafting compelling narratives fuels business growth and fosters connection – Park Howell Great storytelling transforms businesses into unforgettable experiences – Park Howell In the noisy marketplace, a clear brand story is your competitive advantage – Park Howell