In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business.   Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode,Rob interviews Rocky Lalvani, a Profitability Expert and founder profit comes first consulting based in Pennsylvania, United States.   In this episode, Rocky Lalvani, founder of Profit Comes First Consulting, reveals profitability secrets for small business owners. Learn to align personal goals with business success, prioritize profitability, and implement disciplined practices to enhance your bottom line. Gain insights from a seasoned expert, and take the first step toward financial growth.   Key Takeaways for Small Business Owners:   Prioritize Profitability: Many business owners overlook the importance of analyzing their P&L and balance sheets. However, profitability is crucial for sustainable business growth and personal fulfillment. Understanding Business Goals: Business owners should align their business goals with personal aspirations. Your business should serve you, not the other way around. Take time to define what you want from your business and how it can support your personal goals.   Target Audience: Rocky's ideal clients are typically seven-figure business owners who struggle to see their take-home profits align with their revenue. This often stems from a lack of understanding of where profits flow within their business.   Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Analyzing Business Levers: To improve profitability, analyze various levers within your business, such as the sales process, pricing strategy, operational efficiency, and cash management. Identify areas where you can make small changes to significantly impact your bottom line.   Discipline and Consistency: Profitability is a habit, not an event. Implement disciplined practices, such as setting aside a percentage of sales as profit, to ensure consistent financial growth over time.   Adaptability and Long-Term Perspective: Business success requires adaptability and a long-term perspective. Understand your cost structure and focus on driving sales, especially during challenging times, to maintain profitability. One action small business owners can take:   One actionable step advised by Rocky Lalvani for small business owners is to open an additional bank account. Allocate 1% of your monthly sales to this account consistently. This disciplined approach ensures systematic profit accumulation, fostering financial stability and growth over time.   Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time.   Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. ? Quotable quotes from our special Grow A Small Business podcast guest:   Profitability is not an event; it's a habit—consistency over time leads to lasting success – Rocky Lalvani   Your business should serve your life goals; align them, and success becomes more meaningful– Rocky Lalvani   Small changes in business levers can lead to significant improvements in your bottom line – Rocky Lalvani