Welcome to episode 204 of Profit Boss® Radio! It goes without saying that most small business owners don’t love their numbers. To make matters worse, they often struggle to decode exactly what their numbers are telling them. This disconnect can make it hard to know what should be on your calendar next week, next month, and next quarter to drive more profits! In this classic episode from the Profit Boss® Radio archives, I’m joined by Danielle Hayden. She’s the CEO and Founder of Kickstart Accounting and host of the Entrepreneur Money Stories Podcast. After 10 years working as a CFO, she realized that her passion was to help women entrepreneurs do something unexpected. Now, she’s laser-focused on guiding them to understand their finances to grow their businesses and become more profitable.  In this conversation, Danielle and I discuss how business owners can make sense of their books to grow smarter, not harder. You’ll learn why entrepreneurs need more than a bookkeeper to create the sustainable wealth they deserve–and how to get the financial analysis and education you need to build a business and live life on your terms.  If you’re ready to take a deep dive into your finances and make sense of your books once and for all, today’s episode is for you!  Here’s what you’ll find out in this week’s episode of Profit Boss® Radio: Secrets to effective money management for service based AND product based businesses. The reason why women constantly struggle to pay themselves from their businesses. The important connection between understanding your financial numbers and achieving profitable growth. How to evaluate financial underperformance and determine if it’s time to reevaluate a business model. Why you should not be emotionally attached to an unsuccessful business and how doing so can be financially devastating. The PGAs (formerly known as KPIs) I use to understand where to focus my energy and make sure my online service business is growing. What business owners should be paying themselves, and how payouts should work. Why you should have custom tools to measure the financial health of your business. Show Notes To get access to the full show notes, including all the resources mentioned, visit https://hilaryhendershott.com/danielle-hayden-secrets-to-understanding-your-books Follow Hilary on: Twitter LinkedIn Instagram Facebook YouTube Subscribe to Profit Boss® Radio Apple Podcasts Overcast Spotify Stitcher Google Podcasts