In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business.   Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Davina Stanley from Clarity First Program based in Washington, United States.   In today's podcast Davina Stanley, founder of Clarity First Program, specializes in communication strategy, offering insights into crafting concise, effective messages. Her expertise lies in helping individuals and businesses clarify complex ideas, emphasizing the importance of structured communication for impactful engagement and successful pitches to stakeholders. Key Takeaways for Small Business Owners: Structured Communication: Implement a structured approach to communication, focusing on clarity and conciseness in conveying ideas.   Four Crucial Topics: When pitching to investors or banks, cover Strategy, Returns, Feasibility, and Risks comprehensively to provide a convincing and thorough proposal.   Evidence Reinforces Claims: Supporting assertions with evidence builds credibility and trust, vital for gaining stakeholder confidence in your proposals. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?   Simplify Messaging: Distill complex ideas into succinct sentences for quick and easy comprehension by stakeholders, aiding effective communication.   Quick Access to Key Points: Ensure that your main message is easily found within documents or presentations, making it accessible within seconds for readers or viewers.   Engage with Resources: Visit clarityfirstprogram.com for free resources, blogs, and courses on improving communication skills, enhancing messaging, and gaining valuable insights for business growth. One action small business owners can take: One actionable step small business owners can take, according to Davina Stanley, is to distill their business proposals or key messages into a single, concise sentence (25 words or less). Ensure this message is prominently displayed within documents or presentations, allowing stakeholders to quickly grasp the essence of your ideas, aiding in effective communication and engagement.   Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. ?     Quotable quotes from our special Grow A Small Business podcast guest:   Think about what's the main message you want people to remember and be very clear about that – Davina Stanley   Communicate in a sentence that's easily discoverable within seconds – Davina Stanley   Ensure your pitch highlights benefits for the recipient and addresses risks proactively – Davina Stanley