In this episode, Steve Fretzin and Andrew Michaels discuss:Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots.  Key Takeaways:For internal purposes, you should have a friendly-looking headshot. That may not be what you want for your public headshot. Different variations on your headshot can be used for different purposes in your branding, marketing, and social media. A good impression will work for you. But more than that, everyone deserves to have a professional photo of themselves that they love. A headshot is meant to create a human connection. Using AI removes that humanity from the picture.  "We talk a lot about judging a book by its cover. You're not supposed to do that, but as human beings, that’s the way that we're wired. It's just science, at this point, that a good impression will work for you." —  Andrew Michaels Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Get your bonus offer for your Super Lawyer Session at https://www.statestreetheadshots.com/super-lawyerHuberman Lab Podcast - https://www.hubermanlab.com/podcast About Andrew Michaels: Andrew Michaels is a corporate headshot photographer who believes in selling without telling. With his award-winning imagery, Andrew helps attorneys tell viewers they are looking at a winning firm. Running his sessions with direct cues and some timely banter, he guides individuals through a range of expressions to match various content forms - from a warm smile to a game face that says "We fight for you". Having taken over 10,000 headshots, Andrew has developed a system that caters to all personalities, so even the most camera-shy individuals can finally lean into their greatest selling point, themselves. Connect with Andrew Michaels:  Website: https://www.statestreetheadshots.com/Email: andrew@statestreetheadshots.comLinkedIn: https://www.linkedin.com/in/andrewmichaelschi/LinkedIn: https://www.linkedin.com/company/state-street-headshots/Facebook: https://www.facebook.com/andrewmichaelschi/Facebook: https://www.facebook.com/statestreetheadshotsInstagram: https://www.instagram.com/andrewmichaelschiInstagram: https://www.instagram.com/statestreetheadshots Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.