Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes.  They discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.The significance of great people in scaling, along with creating the best employee experience. Delving into the importance of email marketing and the significant opportunities it presents for businesses.Recommended Tools/App:Klaviyo: https://www.klaviyo.com/ Recommended Audiobook:Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009 Today’s Guest: Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit