21 min listen
#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann
#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann
ratings:
Length:
46 minutes
Released:
Mar 7, 2024
Format:
Podcast episode
Description
Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences.In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized brand experiences that are defining modern retail.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Allegra Poschman2. The Success of the Nap Dress3. Creating Unique Customer Experiences4. Personalization Strategies5. The Connection between Online and Offline Experiences6. Pact's Approach to Client Relationships7. Collaborations and Projects8. Balancing Initiatives and Partnerships9. Strategic Focus and Client Onboarding10. Interest in AI and Brand Consistency11. Ingredient Showcase and SEO12. Understanding the Customer and Founder’s Vision13. Success with Visionary Brands and FoundersTimestamps00:00 Small studio job changed career trajectory, company founded.05:35 Designers listen to clients for e-commerce insight.09:11 Improved metrics, long-term partnership, strategic direction.12:20 Optimizing Shopify capabilities for marketing science-focused products.13:32 Matina focuses on unique single origin sourcing.16:40 Using active ingredient to promote legitimacy in SEO.21:43 Understanding customer values and tailoring approach.25:59 Fashion brand grew, focused on unique products.29:20 Avoid replicating it, focus on personalized experiences.30:23 Personalization strategy works for studs' piercing studios.35:37 Businesses merging tech and physical products seamlessly.39:08 Curiosity about AI and brand product focus.40:55 Glossier brand focused on enhancing natural beauty. Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Allegra Poschmann - CEO & Design Director at PactBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Released:
Mar 7, 2024
Format:
Podcast episode
Titles in the series (100)
Breaking Down The Most Successful Shopify Stores: In this episode, Jay discusses 17 things you can copy to improve your Shopify store. Online retail continues to grow at blazing speed. With Gen Z spending almost twice the amount as millennials on online shopping, it’s clear that online retail isn’t going anywhere. We’ll take a look at 15 of the most successful Shopify stores today and give you some actionable tips that you can copy right now. by DTC POD: How The Best Brands Are Built