24 min listen
#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy
#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy
ratings:
Length:
40 minutes
Released:
May 9, 2023
Format:
Podcast episode
Description
Episode brought to you by Trend & Finaloop.On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.(00:03:44) Launching diverse companies(00:06:54) Planning, enablement, iteration(00:09:49) Brand consistency & scaling(00:13:21) Strategy, assets, automation(00:15:51) Automated tools overview(00:18:50) Retrospective survey benefits(00:21:50) Systematizing & automation(00:24:20) Automating launch process(00:28:40) Information hierarchy & iteration(00:31:16) Tips for successful launchShownotes powered by Castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDerek Osgood - Founder & CEO HaveIgnitionRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
Released:
May 9, 2023
Format:
Podcast episode
Titles in the series (100)
How To Fill Your Instagram With Content Every Day: In this episode, Jay and Ramon discuss ideas for keeping your Instagram busy. Customers are 68% more likely to recommend your brand to their friends if they find your Instagram engaging. On the influencer side, Instagram continues to be the best platform for opportunities. We’ve put together 6 ideas for you to help you step up your Instagram marketing game and drive sales, or connect more with your audience if you’re an influencer. by DTC POD: How The Best Brands Are Built