15 min listen
#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
ratings:
Length:
51 minutes
Released:
Dec 7, 2023
Format:
Podcast episode
Description
Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.comJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Mikey Taylor2. Building Saint Archer3. Growth and Sale of the Brewery4. Going Against Convention5. Mikey Taylor's Content Creation Workflow6. Leveraging Social Media for Business Goals7. Renting vs. Buying: A Financial Perspective8. Success Factors: Obsession and Discipline over TalentTimestamps00:00 Learning negotiation, creators seek longer-term contracts.08:24 Attracted to skaters who own business. Beer.09:50 Discussing action sports led to creating beer.14:17 In 2011, the idea of using Instagram.15:55 Successful marketing gimmick disrupted industry and accelerated growth.20:50 Creating content from personal experiences and relevant news.23:20 Visiting Patrick's impressive studio, feeling inadequate.27:29 Maximize monetization by leveraging network and community.30:27 Expanding content across various platforms, facing challenges.32:49 Private equity real estate firm offers investments.35:30 Identifying opportunities in converting vacant malls.40:53 Embracing small town roots, striving for change.44:03 Founder discusses challenges of remote work environment.46:07 Consider factors and goals before homeownership decision.49:20 Value in frustration and drive for greatness.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni IntelligenceRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic
Released:
Dec 7, 2023
Format:
Podcast episode
Titles in the series (100)
eCommerce Marketing Tips That Aren't PPC: In this episode, Jay discusses marketing strategies for first-time and long-time eCommerce stores. The eCommerce market is predicted to grow to $6.5 trillion over the next two years. A number which could be even higher as eCommerce sales soar due to the coronavirus. We’re going to discuss strategies you can implement right now to grow and maintain your eCommerce store, and what to sell online if you’re trying to get started. by DTC POD: How The Best Brands Are Built