13 min listen
#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
#286 - Meghan Higney - From Banking to Branding: Revolutionizing the Slip-On Footwear Industry With Message
ratings:
Length:
53 minutes
Released:
Aug 3, 2023
Format:
Podcast episode
Description
On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opportunity to create something new.We cover:1. Gap in Slide Sandal Market2. Background in Finance and Investing3. Key Insights as An Operator4. Unique Angel Investor and Evergreen Fund5. True Botanicals Experience and Success6. Building Direct-to-Consumer First7. Utilizing Influencer Relationships for GrowthEpisode Timestamps:04:01 Meghan Higney's transition from finance to brand building.06:46 Discussing angel investor's support and focus on longevity.09:25 True Botanicals' success and marketing strategy evolution.15:01 Meghan's transition from finance to footwear passion.20:24 Key to success: growth, creativity, people operations.23:33 Comparing beauty and food industries' supply chain challenges.29:04 Journey to build best performance sandals.37:26 Discussing footwear production in Porto, Portugal.42:48 Reflecting on financial investments and business growth.48:17 Aiming for sustainable profitability and strategic growth.51:59 Anticipating brand's growth and requesting social media info.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Meghan Higney - Founder of MessageRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
Released:
Aug 3, 2023
Format:
Podcast episode
Titles in the series (100)
Questions You Need to Ask Before Buying An Influencer Marketing Platform: In this episode, Jay goes through a list of questions all brands should ask before selecting an influencer marketing platform to use. As the influencer marketing industry has grown, so have the number of platforms to manage influencers. There are now 100s of platforms out on the market. Jay will discuss 6 questions you must ask before purchasing an influencer marketing platform and help you answer whether you even need a platform in the first place. by DTC POD: How The Best Brands Are Built