24 min listen
#249 - Dae Lim, Sundae School - Taking Over The Fashion World & Hitting $100k Days Solely On Creative
#249 - Dae Lim, Sundae School - Taking Over The Fashion World & Hitting $100k Days Solely On Creative
ratings:
Length:
53 minutes
Released:
Dec 15, 2022
Format:
Podcast episode
Description
On this episode of DTC Pod, Dae joins Blaine & Ramon to talk about the process of launching a successful fashion label. They talk about the inspiration for Sundae School, leaning into taboos & counterculture, the importance of aligning narrative and motifs with brand, the power of creative, what makes creative pop, getting picked up as a staple by Hypebeast, featuring in New York Fashion Week, building challenges to grow community, building campaigns that have done 100M+ views, cross selling across categories, launching DTC channels after going wholesale, and much more. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands----- This episode is brought to you by:OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Recharge- Visit https://rechargepayments.com/dtcpod to see how over 15,000 commerce brands power their subscriptionsPeel Insights- Visit https://peelinsights.com/dtcpod to uncover actionable data insights to drive your brand's growth Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDae Lim - Founder & Creative Director of Sundae SchoolRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
Released:
Dec 15, 2022
Format:
Podcast episode
Titles in the series (100)
How To Fill Your Instagram With Content Every Day: In this episode, Jay and Ramon discuss ideas for keeping your Instagram busy. Customers are 68% more likely to recommend your brand to their friends if they find your Instagram engaging. On the influencer side, Instagram continues to be the best platform for opportunities. We’ve put together 6 ideas for you to help you step up your Instagram marketing game and drive sales, or connect more with your audience if you’re an influencer. by DTC POD: How The Best Brands Are Built