5 min listen
#254 - Megan O'Brien, Arch Insights: Market Validation, Positioning & New Products
#254 - Megan O'Brien, Arch Insights: Market Validation, Positioning & New Products
ratings:
Length:
38 minutes
Released:
Jan 10, 2023
Format:
Podcast episode
Description
On this episode of DTC Pod, Megan joins Blaine and Ramon to talk about how brands can better leverage consumer insights to validate ideas, develop new products, build more powerful brands, increase revenue and purchases, build better wholistic customer experiences, mitigate risk, find exciting opportunities, build off flagship products, and much more. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands----- Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMegan O'Brien - Founder of Arch InsightsRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
Released:
Jan 10, 2023
Format:
Podcast episode
Titles in the series (100)
Influencer Marketing Campaigns That Actually Work? Here's Our Guide: In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators. Many brands brag about working with influencers just for exchange of product. By doing this, brands do not value the efforts of the influencers which can lead to poor outcomes. Ramon will discuss how your brand can be like other brands that have experienced success with influencer marketing. He will also discuss why influencer marketing is a long game and brands need to be willing to be patient to see results. by DTC POD: How The Best Brands Are Built