Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?

eCommerce Marketing Tips That Aren't PPC: In this episode, Jay discusses marketing strategies for first-time and long-time eCommerce stores. The eCommerce market is predicted to grow to $6.5 trillion over the next two years. A number which could be even higher as eCommerce sales soar due to the coronavirus. We’re going to discuss strategies you can implement right now to grow and maintain your eCommerce store, and what to sell online if you’re trying to get started. by DTC POD: How The Best Brands Are Built

15 min listen

How Zillion Beers and Mike Bloomberg Went Viral Through Influence: In this episode, Jay and Ramon discuss two viral campaigns, Barstool Sports Zillion Beers and Mayor Mike Bloomberg’s meme campaign. The Zillion Beers challenge started from Barstool employee named Dana tweeting about drinking a zillion beers while working and turned into a $1 million bet. Our other story is how Mayor Mike Bloomberg decided to run meme ads through meme accounts on Instagram. by DTC POD: How The Best Brands Are Built

18 min listen

Why Everyday Influencers Are Key To Unlocking Brand Credibility: In this episode, Jay and Ramon discuss the power of everyday influencers. When most people think of influencers they think of celebrities. Often left out are everyday influencers. They are the hidden gems of Instagram. We'll discuss why and why brands should be working with these users. by DTC POD: How The Best Brands Are Built

24 min listen

Breaking Down The Most Successful Shopify Stores: In this episode, Jay discusses 17 things you can copy to improve your Shopify store. Online retail continues to grow at blazing speed. With Gen Z spending almost twice the amount as millennials on online shopping, it’s clear that online retail isn’t going anywhere. We’ll take a look at 15 of the most successful Shopify stores today and give you some actionable tips that you can copy right now. by DTC POD: How The Best Brands Are Built

21 min listen

How Is Coronavirus Impacting eCommerce And What You Can Do To Lessen The Impact: In this episode, Jay and Ramon discuss how Coronavirus will impact US eCommerce. COVID-19 is having a heavy impact on the US economy and consumer habits. We’ll take an in-depth look at how brands and influencers can weather the storm and offer some ideas as to how both groups can keep work going despite the external pressures that are being placed on them. We’ll also look at whether these consumer behaviors are here to stay and the impact it will have on the future of online shopping. by DTC POD: How The Best Brands Are Built

20 min listen

How DTC Brands Can Make Money From Using Influencers: In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does. Influencer marketing has seen tremendous growth over the past few years, growing at more than a $1 billion per year. We’re going to discuss how brands can find success with social media influencers and Instagram marketing, and how to improve their influencer marketing ROI. by DTC POD: How The Best Brands Are Built

21 min listen

KOLs Rule Influencer Marketing in China: Here's Why: In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders. KOLs have become increasingly important in China due to a distrust of advertising from brands. We’ll discuss KOLs play an important role in influencer marketing in China along with exploring China’s $17 billion influencer marketing industry. by DTC POD: How The Best Brands Are Built

20 min listen

Facebook Ads Optimization and Scale (with SHOPANOVA): In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA. SHOPANOVA is an agency that helps online stores get massive eCommerce growth. They specialize in paid media, specifically Facebook and Instagram ads. Facebook and Instagram ads are a popular growth channel for eCommerce businesses. We’ll discuss what’s the most important metric you should be measuring in ad campaigns, according to the experts. We’ll also talk about when you should run ads, how long you should wait before killing campaigns, and the importance of collecting data through Facebook’s pixel. by DTC POD: How The Best Brands Are Built

41 min listen

Founder Stories: Jing Gao's journey to bring high-quality Chinese food products to the US and battle high-demand: Jing Gao, founder & CEO of Fly By Jing, joins the POD to talk about importing products and dealing with increased demand. Fly By Jing is a brand that brings the deep and complex flavors of China to the world through artisanal food products. Jing’s “aha” moment into the CPG space started with a visit to the EXPO West conference. During the conference, Jing realized how underrepresented multicultural brands were. Stay tuned as Jing covers how she built demand for her product, how she leveraged Kickstarter, and how she solved challenges bringing in a product from overseas. We Speak About: [01:15] About Fly By Jing and Jing before she started her business [03:40] How Fly By Jing got its start [06:45] Why Jing decided to go the CPG route [09:00] How Jing used Kickstarter to fuel her business [10:00] How Jing was able to bridge the missing gap of high-quality Chinese product by DTC POD: How The Best Brands Are Built

36 min listen

What To Expect From Influencer Marketing: In this episode, Jay discusses influencer marketing expectations for brands and influencers. Whether you are creating your first influencer campaign, have been burned on influencer marketing, are experienced, or are working with a brand for the first time, you need to make sure you have the right expectations. We’ll answer what expectations you should have and how you can get the most out of influencer marketing. by DTC POD: How The Best Brands Are Built

18 min listen

Raphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More Sales: In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase. SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands. We’ll discuss why traditional product pages aren’t the best place to send audiences and offer some suggested tools you can use to improve your conversion rate. We’ll also dive into why brands need to continue to optimize and how not doing so could result in you missing your maximum potential ROI. by DTC POD: How The Best Brands Are Built

20 min listen

How to Make Your First eCommerce Sale: In this episode, Jay and Ramon discuss how you can set up your eCommerce store and make your first sale. Despite current events, eCommerce is at an all-time high. Shopify is reporting record earnings while web hosting companies like GoDaddy are seeing the same. We’ll discuss how you can set up your online store, plus give you some tips as to where you should spend your first dollars, especially if you’re on a budget. We’ll also dive into what first time online stores can do to help win customer trust. by DTC POD: How The Best Brands Are Built

30 min listen

Questions You Need to Ask Before Buying An Influencer Marketing Platform: In this episode, Jay goes through a list of questions all brands should ask before selecting an influencer marketing platform to use. As the influencer marketing industry has grown, so have the number of platforms to manage influencers. There are now 100s of platforms out on the market. Jay will discuss 6 questions you must ask before purchasing an influencer marketing platform and help you answer whether you even need a platform in the first place. by DTC POD: How The Best Brands Are Built

13 min listen

Influencer Marketing Campaigns That Actually Work? Here's Our Guide: In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators. Many brands brag about working with influencers just for exchange of product. By doing this, brands do not value the efforts of the influencers which can lead to poor outcomes. Ramon will discuss how your brand can be like other brands that have experienced success with influencer marketing. He will also discuss why influencer marketing is a long game and brands need to be willing to be patient to see results. by DTC POD: How The Best Brands Are Built

5 min listen

How To Fill Your Instagram With Content Every Day: In this episode, Jay and Ramon discuss ideas for keeping your Instagram busy. Customers are 68% more likely to recommend your brand to their friends if they find your Instagram engaging. On the influencer side, Instagram continues to be the best platform for opportunities. We’ve put together 6 ideas for you to help you step up your Instagram marketing game and drive sales, or connect more with your audience if you’re an influencer. by DTC POD: How The Best Brands Are Built

24 min listen

How to Produce High-Quality Content for Without A Big Budget: In this episode, Jay and Ramon discuss content creators, influencers, and content studios. As more brands turn away from in-house content creation, it’s important to look at creators and influencers and establish which group is better for your campaign. We’ll discuss how more brands are turning to creators and influencers and away from content studios. We’ll also discuss how creators and influencers can position themselves as the market continues to shift this way. by DTC POD: How The Best Brands Are Built

22 min listen

Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?: In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers. Casper is the first company to mention in their S-1 filing that influencers adversely affect the brand and subject them to penalties. Despite receiving a $1 billion valuation, the company is losing money. How will they fare in the public market? by DTC POD: How The Best Brands Are Built

27 min listen

How to Get More Content If You're Out (Or Just Want More): In this episode, Jay discusses what you can do if you need to create more content. If you need to scale your content production or don’t have enough content right now, we have some suggestions on where you can get it. We’ll go through a proven strategy to determine how much content you need. We will also go through different solutions you can use to start creating on-brand content now, for any budget. by DTC POD: How The Best Brands Are Built

14 min listen

User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC: In this episode, Jay and Ramon discuss user-generated content (UGC) and its role in building audiences for both brands and influencers. To create the most engaging content, brands and influencers have turned to user-generated content due to its authenticity and its ability to connect with audiences. UGC is especially important for brands as it has been proven to be highly influential in the purchasing decisions of potential buyers. by DTC POD: How The Best Brands Are Built

24 min listen

Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch with Founder Clark Nowlin: In this episode, Jay and Ramon are joined by Clark Nowlin, Founder of Golden Ratio. Golden Ratio is a coffee brand that sells gold coffee. On his launch day, Clark was able to generate over 10k in sales. During the podcast, Clark discusses how he was able to generate over 10k in sales on his launch, how much of it came from friends and family, and what sources he leaned into to generate revenue. by DTC POD: How The Best Brands Are Built

29 min listen

Do You Need Rights From Influencers To Use Their Content?: In this episode, Jay discusses how influencers are starting to gain more power over monetizing their content. In the early days of influencers, creators were left to fend for themselves to monetize their content. Now we are starting to see a shift in the creator economy with platforms starting to share some of their revenue with creators. We’ll discuss how these changes will impact the creator economy for both influencers and brands. We’ll also look at why it’s going to be more important than ever for brands to acquire licensing rights to content, and how they can do so. by DTC POD: How The Best Brands Are Built

12 min listen

How To Create Strong Brand-Influencer Relationships: In this episode, Jay and Ramon discuss how to create a strong relationship between brands and influencers. Most brands try to persuade influencers to join their campaign through wither brand recognition or by paying them. But does that really create an authentic relationship? We’ll discuss how influencer networks can help brands create authentic relationships with creators without having to waste time and money in outreach. We’ll also argue how networks are actually better than databases for everything from relationship management to the actual vetting process. by DTC POD: How The Best Brands Are Built

18 min listen

What Coronavirus Actually Means for Influencer Marketing and Influencers: In this episode, Jay and Ramon discuss the potential end of the influencer era. Or at least that’s what everyone’s calling it. Due to the coronavirus pandemic, many brands are holding their wallets tight. As a result, some influencers are finding it increasingly difficult to find partnerships and brand deals. We’ll discuss how the influencer marketing industry is evolving right before our eyes and what both brands and influencers can expect as a result of world events occurring. by DTC POD: How The Best Brands Are Built

17 min listen

How more content can keep your brand top of mind, increase conversions, and reduce ad fatigue: In this episode, Jay and Ramon talk about why you need more content for your brand. The most obvious reason you need more content is that you really can’t afford to leave holes in your content delivery for your customers. Ramon says the opportunity cost is too great to not really know how well your content is doing. Another immediate benefit of creating more content for your channel or brand is that it gives you more data. The more content you have the performs well, the more quickly you can analyze that and put out more content like it to grow your base. Stay tuned as we discuss how more content can help you: 1) learn about what content is performing, 2) create opportunities to stay in the minds of your customers, 3) successfully convert more consumers from other markets to ultimately grow your brand, and 4) reduce ad fatigue. by DTC POD: How The Best Brands Are Built

21 min listen

Founder Stories: How AVEC has built brand equity through storytelling (with Dee Charlemagne): Dee Charlemagne, Co-Founder of AVEC, joins the DTC POD to talk about brand storytelling. A little about AVEC - it’s a premium mixer that’s all-natural, made with real juice, botanicals and spices, and low in sugar and calories. Before AVEC, Dee worked at agencies and publishing companies. Her experience there allowed her to understand how brand communities are built. Stay tuned as Dee also talks about how AVEC has tapped into their local community to grow, built brand equity and trust, and what’s next for the brand. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:05] About AVEC [03:50] How Dee and her co-founder, Alex, got into CPG [06:30] Where AVEC’s name comes from and the b by DTC POD: How The Best Brands Are Built

27 min listen

How to Grow as a Creator: In this episode, Ramon discusses how to grow as a creator, along with some of the challenges you may face. In the old days, creators only had a few digital outlets to share their content. Now, there are dozens of ways to grow a creator’s brand. Ramon will discuss how you can tackle the challenges of limited time, and free up your time to work on new projects. He will also look at ways you can grow your personal brand and build a powerful audience across multiple channels. by DTC POD: How The Best Brands Are Built

13 min listen

How to Grow Your Brand Without Facbeook Ads: In this episode, Ramon discusses how brands can still grow without ads, and why it’s important to be not fully reliant on them. Social ads have become a powerful tool to grow brands. Ramon will discuss how you can position yourself as a brand leader and create a brand that consumers keep on coming back to, not just because of Facebook ads. by DTC POD: How The Best Brands Are Built

7 min listen

Tracking Influencer And Affiliate Marketing (with Michael Cole from Everflow): In this episode, Jay is joined by guest Michael Cole, VP of Marketing at Everflow. Everflow is a partner marketing platform that helps businesses track results from partnerships through clickless tracking and offers real-time analytics. Businesses doing influencer marketing are receiving a 6x ROI. Ever heard that before? We’ll discuss why influencer and affiliate marketing should be a part of your marketing spend. We’ll also talk about how to properly attribute influencer and affiliate marketing, and how you can do it on your own. by DTC POD: How The Best Brands Are Built

38 min listen

Founder Stories: Joe Christensen, Founder & CEO of MCTco.: In this episode, Jay and Jamie are joined by Joe Christensen, Founder & CEO of MCTco. MCTco. is a protein keto bar snack company. Joe is here to share his experience of starting MCTco. Joe breaks down how he came up with the idea for MCTco.’s bars, what he had to learn to get started in the industry, and how he has had to reposition the brand. by DTC POD: How The Best Brands Are Built

21 min listen

Founder Stories: Careste, American Luxury On-Demand Fashion (with Celeste Markey): In this episode, Jay is joined by Celeste Markey, Founder & CEO of Careste. Careste is a new American luxury brand offering on-demand couture. In this podcast, Celeste shares learnings from her extensive experience in the fashion industry along with her inspiration for on-demand fashion. by DTC POD: How The Best Brands Are Built

22 min listen

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Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?

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