24 min listen
Do You Need Rights From Influencers To Use Their Content?
Do You Need Rights From Influencers To Use Their Content?
ratings:
Length:
12 minutes
Released:
Jun 18, 2020
Format:
Podcast episode
Description
In this episode, Jay discusses how influencers are starting to gain more power over monetizing their content.In the early days of influencers, creators were left to fend for themselves to monetize their content. Social platforms ran ads but none of that money went to creators. So influencers had to sell themselves to brands, or create their way to monetize using tools like Patreon, their own merch, etc.Now we are starting to see a shift in the creator economy with platforms starting to share some of their revenue with creators.YouTube was the first to do so and now Instagram says it will share revenue through IGTV ads.We’re also seeing Instagram look into post embeds and discussing whether publishers will need to seek approval from creators before embedding content.We’ll discuss how these changes will impact the creator economy for both influencers and brands. We’ll also look at why it’s going to be more important than ever for brands to acquire licensing rights to content, and how they can do so.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
Released:
Jun 18, 2020
Format:
Podcast episode
Titles in the series (100)
How To Fill Your Instagram With Content Every Day: In this episode, Jay and Ramon discuss ideas for keeping your Instagram busy. Customers are 68% more likely to recommend your brand to their friends if they find your Instagram engaging. On the influencer side, Instagram continues to be the best platform for opportunities. We’ve put together 6 ideas for you to help you step up your Instagram marketing game and drive sales, or connect more with your audience if you’re an influencer. by DTC POD: How The Best Brands Are Built