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How DTC Brands Can Make Money From Using Influencers
How DTC Brands Can Make Money From Using Influencers
ratings:
Length:
21 minutes
Released:
Mar 11, 2020
Format:
Podcast episode
Description
In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does.Influencer marketing has seen tremendous growth over the past few years, growing at more than a $1 billion per year.89% of marketers say they receive comparable or better ROI when using influencer marketing while the average return on influencer campaigns is more than $5 for every $1 spent.Instagram has become the biggest channel for influencer marketing with Instagram influencers benefiting and turning their posts into a highly lucrative business.We’re going to discuss how brands can find success with social media influencers and Instagram marketing, and how to improve their influencer marketing ROI.For more on this topic, check out our blog post: https://trend.io/blog/influencer-marketing-case-studies/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
Released:
Mar 11, 2020
Format:
Podcast episode
Titles in the series (100)
A Look Inside eCommerce In China (with Qumin CEO Arnold Ma): In this episode, Jay and Ramon are joined by guest Arnold Ma, CEO and Founder of Qumin. Quim is a people and experience business focused on China. With Qumin’s experience in ecommerce and marketing in China, Jay and Ramon join forces with Arnold to discuss why marketing in China is so different than the approach brands take in the US. We’ll take a look at social commerce in China, and how China’s lack of infrastructure for the desktop-era pushed brands and consumers to mobile. We’ll also go in-depth on specific campaigns that Arnold and his team have completed, and why they had to take a different approach than what would work in the West. by DTC POD: How The Best Brands Are Built