Viv Conway and Tash Meys originally had companies on the side whilst they were friends at college. They focused on Instagram as the platform to grow their businesses, and eventually had so much success with it that they decided to ditch their side hustles and open up their own Instagram agency called Ace The Gram.  Not only have they mastered Instagram to move their personal profiles to over 200K followers, but they have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand. From influencer marketing and giveaways, to using Instagram for driving traffic to your website/product, Viv and Tash now work to bring their knowledge and passion to anyone who wants to leverage social media for their business. They are excited to share everything they have learnt along their journey and they’re doing that on this show. Enjoy! What you’ll discover: Where Instagram fits into the social media ecco-system. Why patience is needed for sustainable growth and better quality followers. Why your ideal audience is not only critical for your business in general, but super important when it comes to Instagram. How having a clear message and understanding the niche that you are in will grow your audience faster.  Guidance on strategy for using Instagram in your business. One of the biggest myths about how to reach your audience on Instagram. What it means to optimise your profile and how to do it. How you can use influencer marketing in your marketing strategy. What ‘valuable’ content looks like on Instagram. Specific tips for speakers and entrepreneurs who want to build their audience and brand using instagram. What branded hashtags are, and how to use them to your advantage. Where Instagram stories can fit into your strategy. Understand more about the Instagram algorithm and how this might help you. Why using multiple social media platforms is important for your marketing strategy, and which combination is currently the strongest. Tips for using Instagram to build a community and boost engagement. All things Ace the Gram: Website acethegram Instagram @acethegram Facebook Group https://www.facebook.com/groups/instagramgrowthandengagement/ Books: Awaken the Giant Within by Tony Robbins The Defining Decade - Why Your Twenties Matter and How to Make the Most of them by Meg Jay Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening!  To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.