Not too long ago I heard one of the gurus in my space say that one of the big factors in his success is that when everyone else ‘zigs’, he ‘zags’. You can see ‘zigging’ going on all around you, suddenly everyone wants to be a neurodiversity expert, or an AI expert, because that’s what’s hot, because they are chasing the trend.  But what if you don’t do that? What if you go your own way, and stay true to who you are and who you want to help?  That is the path that Becky Benfield-Humberstone has chosen right from the get go. A born entrepreneur, Becky left school at 16 to start her own super niched business, Utterly Horses, which became the largest model horse stockist (yes, it’s a thing) in Europe, with a product range of over 2,500 items that retailed to a customer base of over 50,000 people and corporate clients. After successfully exiting that business in 2018, Becky wanted a new challenge.  That’s when she created Brand Artisan, and in that business she has been helping business owners bring their visions to life, stand out, and exponentially grow their businesses. She is joining me here to talk about all things branding, storytelling and marketing, and I know you are going to pick up some golden nuggets from her.    What you’ll discover: How Becky started an international business at 16. The problem Becky solves today. The difference between brand strategy and marketing strategy. Why keynote speakers need a brand. The big branding you might be making in business.  Where stories fit into the work Becky does. Why Becky bucks the trend and only works with one client at a time.  Where speaking fits in. Why Becky created the Founders project and how you can get involved.    All things Becky: www.thebrandartisan.co.uk www.postcardsfromafounder.com @beckybenfieldhumberstone @postcardsfromafounder   Books & Resources*: The One Minute Millionaire by Mark Victor Hansen and Robert G. Allen   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)