Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. Sean’s latest book, Shift, explores 19 practical ideas, grounded in the science of behavioral change, that can transform a business’s marketing efforts and, by natural extension, its profitability. A native Pennsylvanian who’s put down deep Southern roots, Sean is a man of family and faith who strives to be a selfless leader. On weekends, you’ll find him out fishing local streams and teaching the art of fly fishing to anyone who wants to tag along. Listen to this informative Publish. Promote. Profit. episode with Sean Doyle about transforming a business through behavioral change. Here are some of the beneficial topics covered on this week’s show:- Why someone else sending your book as a referral is a great way to get new clients.- How we’ve learned to tune advertising out making it less effective than having a book.- Why positioning yourself in a specific market will make your book stand out more.- How the value of having a book hasn’t changed over the years.- Why authors must find ways to get their book into their ideal clients’ hands. Connect with Sean:Links Mentioned:https://www.fitzmartin.comhttps://www.fitzmartin.com/freehelphttps://www.fitzmartin.com/freehelp Guest Contact Info:Twitterhttps://twitter.com/fitzmartinb2bInstagramhttps://www.instagram.com/fitzmartinmarketing/?hl=enFacebookhttps://www.facebook.com/fitzmarketingLinkedInhttps://www.linkedin.com/company/fitzmartin/ Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices