Engaging the Right Audience with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 009 Craig NovorrCraig Novorr was handpicked to join Paragon Capital after a highly successful 10-year period at UMB where he served as Vice President & Portfolio Manager. Mr. Novorr’s success co-managing the UMB Scout Technology Fund and Scout Growth Fund demonstrated his unique abilities in identifying investment opportunities and – more importantly – building strong relationships.Joining the firm in 2006, Mr. Novorr immediately demonstrated the value his clients place in him, as several with whom he enjoyed longstanding relationships with followed him to Paragon. Since then, he has been named Kansas City Magazine’s Best Personal Wealth Manager for 13 out of the last 14 years and a 2010 Kansas City Business Magazine Rising Star.Craig Novorr is a 1996 graduate of the University of Kansas, from which he earned a Bachelor of Science in Business Administration. He is active in the business, religious and local community. Mr. Novorr is an active Rotarian, serving two terms as President of the Overland Park chapter. He has served on committees or boards for many local charities including Children’s Mercy Hospital, Make A Wish Foundation, Camps 4 Kids, the endowment committee for his local synagogue and many more. Listen to this informative Publish Promote Profit episode with Craig Novorr about using a book to engage the right audience.Here are some of the beneficial topics covered on this week’s show:How creating the right content can show off your value proposition.Why the market isn’t paying attention to the economy or earnings.How writing a book can help set apart your business or service.Why it’s important to distill information so everyone can digest it.How newsletters are a great way to engage interested clients.Connect with Craig:Links Mentioned:paragoncap.comGuest Contact Info:Facebookfacebook.com/Paragon-Capital-Management-llc-352968418169300LinkedInlinkedin.com/in/craig-novorr-1a8a822Connect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices