18 min listen
Interview Series: Leading Without the Title with Mark Sanborn
FromThe GROW! Show
ratings:
Length:
42 minutes
Released:
Jun 6, 2023
Format:
Podcast episode
Description
Best-selling author of The Fred Factor Mark Sanborn joins Marty Grunder to discuss how companies can use the little things to stand out from their competition. Mark shares how great customer service can set you apart, and how individuals can be leaders within their companies by chasing their passions.
Mark Sanborn CSP, CPAE is President of Sanborn & Associates, Inc. - an idea studio dedicated to developing leaders in business and in life. The mission of Sanborn & Associates is to transform knowledge into application to create a generation of leaders who make a positive difference, regardless of title. Mark is an international bestselling author, inspirational leadership keynote speaker, and noted authority on team building, customer service, and change.
Discussion Points:
How Marty and Mark met
The Fred Factor and You Don’t Need a Title to be a Leader
Mark’s postal carrier Fred
Tell people ‘they make a difference’
Difference between a ‘vendor’ and a ‘partner’
7 “Bs” of relationship building
Inspiration vs. motivation for managing millennials
Chick-Fil-A vs. Taco Bell
Competent and Courteous
How can leaders get teams to treat people better?
FRED - Find the good ones, Recognize/Reward, Educate, Demonstrate
Great leaders create other great leaders, not followers
Mark’s second book - having great leaders at the top, middle, and in-between
ROI - Relationships, Outcomes, Improvements
Ambition vs. Leadership
The GROW conference
Views on the economy - confidence vs. certainty, agility and innovation
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Mark Sanborn LinkedIn
Mark Sanborn
Mark Sanborn CSP, CPAE is President of Sanborn & Associates, Inc. - an idea studio dedicated to developing leaders in business and in life. The mission of Sanborn & Associates is to transform knowledge into application to create a generation of leaders who make a positive difference, regardless of title. Mark is an international bestselling author, inspirational leadership keynote speaker, and noted authority on team building, customer service, and change.
Discussion Points:
How Marty and Mark met
The Fred Factor and You Don’t Need a Title to be a Leader
Mark’s postal carrier Fred
Tell people ‘they make a difference’
Difference between a ‘vendor’ and a ‘partner’
7 “Bs” of relationship building
Inspiration vs. motivation for managing millennials
Chick-Fil-A vs. Taco Bell
Competent and Courteous
How can leaders get teams to treat people better?
FRED - Find the good ones, Recognize/Reward, Educate, Demonstrate
Great leaders create other great leaders, not followers
Mark’s second book - having great leaders at the top, middle, and in-between
ROI - Relationships, Outcomes, Improvements
Ambition vs. Leadership
The GROW conference
Views on the economy - confidence vs. certainty, agility and innovation
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Mark Sanborn LinkedIn
Mark Sanborn
Released:
Jun 6, 2023
Format:
Podcast episode
Titles in the series (51)
Marketing: The Content Pieces You Can't Live Without: In this episode, Marty welcomes Emily Lindley, Content & Events Manager at The Grow Group. As The Grow Group’s content & events manager, she oversees our content marketing including emails and social media, develops content solutions that deliver on client needs, and shares our story with the green industry. In addition to her role at The Grow Group, she also manages Grunder Landscaping Co.’s marketing efforts. You’ll hear about the marketing tools that have stood the test of time such as postcards and doorhangers, why you must have a website, and tips and tricks for what to incorporate in each marketing piece to make it successful. Discussion Points: How we’re tracking if leads are on or off pace for the year Leading indicators to watch: design fees Essential marketing pieces Postcards and tips to make them more effective Doorhangers: how to use your crews to make these easy to implement Website: simple changes to make your web p by The GROW! Show