18 min listen
Interview Series: Sustaining a Company Culture with Joe Calloway
FromThe GROW! Show
ratings:
Length:
42 minutes
Released:
Jul 5, 2023
Format:
Podcast episode
Description
In this episode of The Grow Show, acclaimed author and business consultant Joe Calloway joins Marty Grunder to talk about how companies can differentiate themselves. With 40 years of experience working with entrepreneurs and leaders, Calloway highlights the importance of immediate response to customers, prospects, and partners, strategic hiring, and the power of culture as a differentiator. Your company has a culture no matter if you're paying attention to it or not, and Joe shares his insights on the crucial role of intentional culture in businesses, navigating the changing landscape of customer expectations and technologies, and managing economic uncertainties.
Discussion Points:
Guest intro: Author Joe Calloway
Insights on the role of intentional culture in businesses
Adapting amidst changing customer expectations and technologies
Case study: Evolution of delivery mechanisms in the restaurant industry
Responding immediately to customers, prospects, and partners
Staying consistent, adapting to new marketplace demands
Navigating current economic uncertainties and hiring challenges
Creating opportunities during challenging times
Strategies for successful hiring and employee retention
Creating a culture with intention
Minimizing mistakes and avoiding distractions
Navigating the economy and addressing hiring challenges
“No” is one of the greatest words in business
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Joe Calloway LinkedIn
Book: Becoming a Category of One
GROW! Conference Feb 2024
The Grow Group
Grunder Landscaping
Discussion Points:
Guest intro: Author Joe Calloway
Insights on the role of intentional culture in businesses
Adapting amidst changing customer expectations and technologies
Case study: Evolution of delivery mechanisms in the restaurant industry
Responding immediately to customers, prospects, and partners
Staying consistent, adapting to new marketplace demands
Navigating current economic uncertainties and hiring challenges
Creating opportunities during challenging times
Strategies for successful hiring and employee retention
Creating a culture with intention
Minimizing mistakes and avoiding distractions
Navigating the economy and addressing hiring challenges
“No” is one of the greatest words in business
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Joe Calloway LinkedIn
Book: Becoming a Category of One
GROW! Conference Feb 2024
The Grow Group
Grunder Landscaping
Released:
Jul 5, 2023
Format:
Podcast episode
Titles in the series (50)
Marketing: The Content Pieces You Can't Live Without: In this episode, Marty welcomes Emily Lindley, Content & Events Manager at The Grow Group. As The Grow Group’s content & events manager, she oversees our content marketing including emails and social media, develops content solutions that deliver on client needs, and shares our story with the green industry. In addition to her role at The Grow Group, she also manages Grunder Landscaping Co.’s marketing efforts. You’ll hear about the marketing tools that have stood the test of time such as postcards and doorhangers, why you must have a website, and tips and tricks for what to incorporate in each marketing piece to make it successful. Discussion Points: How we’re tracking if leads are on or off pace for the year Leading indicators to watch: design fees Essential marketing pieces Postcards and tips to make them more effective Doorhangers: how to use your crews to make these easy to implement Website: simple changes to make your web p by The GROW! Show