17 min listen
Marketing: The Content Pieces You Can't Live Without
FromThe GROW! Show
ratings:
Length:
18 minutes
Released:
May 3, 2023
Format:
Podcast episode
Description
In this episode, Marty welcomes Emily Lindley, Content & Events Manager at The Grow Group. As The Grow Group’s content & events manager, she oversees our content marketing including emails and social media, develops content solutions that deliver on client needs, and shares our story with the green industry. In addition to her role at The Grow Group, she also manages Grunder Landscaping Co.’s marketing efforts.
You’ll hear about the marketing tools that have stood the test of time such as postcards and doorhangers, why you must have a website, and tips and tricks for what to incorporate in each marketing piece to make it successful.
Discussion Points:
How we’re tracking if leads are on or off pace for the year
Leading indicators to watch: design fees
Essential marketing pieces
Postcards and tips to make them more effective
Doorhangers: how to use your crews to make these easy to implement
Website: simple changes to make your web presence stronger
Millennials are your customers now- you can’t avoid them
Use words your customers would search for, for example talk about patios and walkways, not hardscaping
The Grow Show podcast is sponsored by STIHL, and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
The Grow Group has earned more than 50 local and national design awards and is a two-time winner of the Better Business Bureau’s Eclipse Integrity Award. Marty Grunder has been named ‘Entrepreneur of the Year’ by both Ernst & Young and the US Small Business Administration. He is the author of The 9 Super Simple Steps to Entrepreneurial Success, has coached tens of hundreds of landscaping professionals and companies, and is a sought-after speaker in the industry. Marty also writes a column for Landscape Management magazine.
Resources:
Emily Lindley LinkedIn
GROW! Conference Feb 2024
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
You’ll hear about the marketing tools that have stood the test of time such as postcards and doorhangers, why you must have a website, and tips and tricks for what to incorporate in each marketing piece to make it successful.
Discussion Points:
How we’re tracking if leads are on or off pace for the year
Leading indicators to watch: design fees
Essential marketing pieces
Postcards and tips to make them more effective
Doorhangers: how to use your crews to make these easy to implement
Website: simple changes to make your web presence stronger
Millennials are your customers now- you can’t avoid them
Use words your customers would search for, for example talk about patios and walkways, not hardscaping
The Grow Show podcast is sponsored by STIHL, and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
The Grow Group has earned more than 50 local and national design awards and is a two-time winner of the Better Business Bureau’s Eclipse Integrity Award. Marty Grunder has been named ‘Entrepreneur of the Year’ by both Ernst & Young and the US Small Business Administration. He is the author of The 9 Super Simple Steps to Entrepreneurial Success, has coached tens of hundreds of landscaping professionals and companies, and is a sought-after speaker in the industry. Marty also writes a column for Landscape Management magazine.
Resources:
Emily Lindley LinkedIn
GROW! Conference Feb 2024
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Released:
May 3, 2023
Format:
Podcast episode
Titles in the series (51)
Operations: Set Your Team Up for Efficient Work from the Start: Efficiency is the name of the landscaping game, and creating a smart site plan is step one. In this episode, Marty Grunder details how they plan their work for Grunder Landscaping crews so that they can arrive onsite and get to work quickly. Discussion Points: The old adage, “All planning is good” Planning - the great differentiator A story about a poor morning rollout in Dallas Finding and keeping talent - the number one problem The little things that help any landscaping job Team and Group Leaders partnering with production Planning the night before for morning rollouts Biggest wastes of time Streamlined loading process and plant labeling LandscapeHub and SiteOne GPS monitoring of your trucks Reward and incentivize the behavior you want Study others who do well- visit your peer companies Join us in Des Moines at the GROW Conference Feb 2024 The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Grou by The GROW! Show