18 min listen
Sales: How Do I Handle Price Objections?
FromThe GROW! Show
ratings:
Length:
19 minutes
Released:
Jun 21, 2023
Format:
Podcast episode
Description
Handling price objections is all about communicating the value you bring to the table. In this episode, Marty Grunder provides the language and tools you need to do it yourself. From the exact steps to follow and words to say if a client objects, to handling issues with price increases due to inflation, the bottom line is, “data eliminates drama” - provide facts and details. Train your sales team, rehearse, role-play, and be prepared.
Discussion Points:
Price objections are a constant to deal with
Clients and price objection - have you done your job selling your value?
Reading the best sales books - check out Mike Weinberg
Consultation fees
Steps to overcoming objections:
Validate their concerns, ask for other objections
Explain your fees and your value
Confirm that you’ve overcome their objections
Overcoming objections to price itself:
Acknowledge and thank them for their concerns
Ask for a little time
Compare the details provided by your competition
Logical explanations work - data eliminates drama
Other scenarios - inflation- everything has gone up - get ahead of objections
Join us for more on sales at the Grow Conference 2024
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Book: Sales Management Simplified by Mike Weinberg
The Sales Management Simplified Podcast
GROW! Conference Feb 2024
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Discussion Points:
Price objections are a constant to deal with
Clients and price objection - have you done your job selling your value?
Reading the best sales books - check out Mike Weinberg
Consultation fees
Steps to overcoming objections:
Validate their concerns, ask for other objections
Explain your fees and your value
Confirm that you’ve overcome their objections
Overcoming objections to price itself:
Acknowledge and thank them for their concerns
Ask for a little time
Compare the details provided by your competition
Logical explanations work - data eliminates drama
Other scenarios - inflation- everything has gone up - get ahead of objections
Join us for more on sales at the Grow Conference 2024
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
Book: Sales Management Simplified by Mike Weinberg
The Sales Management Simplified Podcast
GROW! Conference Feb 2024
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Released:
Jun 21, 2023
Format:
Podcast episode
Titles in the series (51)
Marketing: The Content Pieces You Can't Live Without: In this episode, Marty welcomes Emily Lindley, Content & Events Manager at The Grow Group. As The Grow Group’s content & events manager, she oversees our content marketing including emails and social media, develops content solutions that deliver on client needs, and shares our story with the green industry. In addition to her role at The Grow Group, she also manages Grunder Landscaping Co.’s marketing efforts. You’ll hear about the marketing tools that have stood the test of time such as postcards and doorhangers, why you must have a website, and tips and tricks for what to incorporate in each marketing piece to make it successful. Discussion Points: How we’re tracking if leads are on or off pace for the year Leading indicators to watch: design fees Essential marketing pieces Postcards and tips to make them more effective Doorhangers: how to use your crews to make these easy to implement Website: simple changes to make your web p by The GROW! Show