21 min listen
133 (Sell): Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)
133 (Sell): Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)
ratings:
Length:
31 minutes
Released:
Feb 8, 2023
Format:
Podcast episode
Description
FOUR ACTIONABLE TAKEAWAYS
If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it.
Unpack the diagnosis by starting with the questions that will most likely get you to the answer quickly.
Once you know the key metrics that drive their business (e.g., open rates, reply rates), you can deposit and add value by sharing industry benchmarks of what those could be.
Prospect by identifying the top 2-3 problems that most people don’t know that they have, then try to find out where the prospect realistically lands currently.
PATH TO PRESIDENT’S CLUB
Founder & CEO @ Flip the Script
Head of Sales Development @ Chorus.ai
Regional VP of Business Development @ G2
Sr. Manager, Inside Sales @ Gong.io
THE LATEST FROM 30MPC
Catch the next 30MPC Live
Steal the latest sales templates here
THINGS YOU CAN STEAL
Prospecting: Email Templates
UserGems’ Job Change Sequence
Gong’s Hyper-Persuasive Email Templates
Prospecting: Guides
Outreach’s Email Subject Line Guide
Woodpecker’s Email Substance & Deliverability Guide
Orum’s 500 Free Dials
Postal’s Free Copy of Fanatical Prospecting
Discovery
Wingman’s In-App Objection Handling Battlecards
Sales Process
Accord’s Mutual Action Plan Template
Dooly’s Pre-Meeting Prep Template
Prolifiq’s Multithreading Playbook
ONE ASK
You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review.
It will increase your chances of making President’s Club by 227%.
Okay maybe not, but we’d still really love you for it :)
If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it.
Unpack the diagnosis by starting with the questions that will most likely get you to the answer quickly.
Once you know the key metrics that drive their business (e.g., open rates, reply rates), you can deposit and add value by sharing industry benchmarks of what those could be.
Prospect by identifying the top 2-3 problems that most people don’t know that they have, then try to find out where the prospect realistically lands currently.
PATH TO PRESIDENT’S CLUB
Founder & CEO @ Flip the Script
Head of Sales Development @ Chorus.ai
Regional VP of Business Development @ G2
Sr. Manager, Inside Sales @ Gong.io
THE LATEST FROM 30MPC
Catch the next 30MPC Live
Steal the latest sales templates here
THINGS YOU CAN STEAL
Prospecting: Email Templates
UserGems’ Job Change Sequence
Gong’s Hyper-Persuasive Email Templates
Prospecting: Guides
Outreach’s Email Subject Line Guide
Woodpecker’s Email Substance & Deliverability Guide
Orum’s 500 Free Dials
Postal’s Free Copy of Fanatical Prospecting
Discovery
Wingman’s In-App Objection Handling Battlecards
Sales Process
Accord’s Mutual Action Plan Template
Dooly’s Pre-Meeting Prep Template
Prolifiq’s Multithreading Playbook
ONE ASK
You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review.
It will increase your chances of making President’s Club by 227%.
Okay maybe not, but we’d still really love you for it :)
Released:
Feb 8, 2023
Format:
Podcast episode
Titles in the series (100)
5: Break up with the prospect before they break up with you (Richard Harris, Harris Consulting): Richard Harris puts on a clinic on using push-pull and respect contracts to get to the truth faster in your deals.Four Actionable Takeaways:Use the respect contract as your agenda to give the prospect the right to say no throughout the callSet a timer 5 minutes before the end of your call to drive next steps every timeUse “commercial terms” instead of “price” when negotiating your dealsWhen you give price, don’t just go silent. Ask “how does that feel?”Richard Harris’ Path to President’s Club:Founder, Harris ConsultingDirector of Sales Training, Sales HackerHost, Surf & Sales Podcast======================Outreach: Efficiently and effectively engage prospects to drive more pipeline, close more deals: https://click.outreach.io/30mpc======================Gong: Improve your win rates, clone your best sellers: gong.io/30mpc======================Vidyard: Free Screen Recording and Video Creati by 30 Minutes to President's Club | No-Nonsense Sales