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133 (Sell): Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)

133 (Sell): Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)

From30 Minutes to President's Club | No-Nonsense Sales


133 (Sell): Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)

From30 Minutes to President's Club | No-Nonsense Sales

ratings:
Length:
31 minutes
Released:
Feb 8, 2023
Format:
Podcast episode

Description

FOUR ACTIONABLE TAKEAWAYS

If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it.

Unpack the diagnosis by starting with the questions that will most likely get you to the answer quickly.

Once you know the key metrics that drive their business (e.g., open rates, reply rates), you can deposit and add value by sharing industry benchmarks of what those could be.

Prospect by identifying the top 2-3 problems that most people don’t know that they have, then try to find out where the prospect realistically lands currently. 


PATH TO PRESIDENT’S CLUB

Founder & CEO @ Flip the Script

Head of Sales Development @ Chorus.ai

Regional VP of Business Development @ G2

Sr. Manager, Inside Sales @ Gong.io 


THE LATEST FROM 30MPC

Catch the next 30MPC Live

Steal the latest sales templates here



THINGS YOU CAN STEAL

Prospecting: Email Templates

UserGems’ Job Change Sequence

Gong’s Hyper-Persuasive Email Templates


Prospecting: Guides

Outreach’s Email Subject Line Guide

Woodpecker’s Email Substance & Deliverability Guide


Orum’s 500 Free Dials 

Postal’s Free Copy of Fanatical Prospecting


Discovery
Wingman’s In-App Objection Handling Battlecards

Sales Process

Accord’s Mutual Action Plan Template

Dooly’s Pre-Meeting Prep Template

Prolifiq’s Multithreading Playbook


ONE ASK

You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review.

It will increase your chances of making President’s Club by 227%.

Okay maybe not, but we’d still really love you for it :)
Released:
Feb 8, 2023
Format:
Podcast episode

Titles in the series (100)

30 minutes. No sales academia. Only actionable sales tactics. Nick sells enterprise deals solo. Armand runs a team of 40 SMB AE's and SDR's. Together they break down sales strategies you can use to start winning more deals today.