23 min listen
208 (Lead) Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)
208 (Lead) Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)
ratings:
Length:
32 minutes
Released:
Apr 4, 2024
Format:
Podcast episode
Description
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
Booked meetings over the last 2 quarters times conversion rate = early quarter forecast for SDRs.
There's a top-down financial plan and a bottoms-up forecast. Use that to calibrate the SDR team on exactly what they need to attack to hit their number but ensure we don't put pressure on the AE team when they walk into quarters with low coverage.
Everyone has to forecast at top of funnel. Marketing, SDR, even the account directors should have top of funnel quotas to meet. All of those roll up into one big bottoms-up forecast that tell you if you're gonna hit your number in three months.
How you leave the batter's box matters. Make SDR forecasting easier by getting half of your meetings on the books already. After the third objection, have your SDRs tell the prospect that they’ll reach out again in 30 days and have them send a five minute hold as a reminder. They will enter the next month.
PATH TO PRESIDENT’S CLUB
VP of Inside Sales @ Clari
Global Head of Inside Sides and Revenue Development @ Clari
Director of Sales @ Clari
Enterprise Sales Director, West @ Clari
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal
Booked meetings over the last 2 quarters times conversion rate = early quarter forecast for SDRs.
There's a top-down financial plan and a bottoms-up forecast. Use that to calibrate the SDR team on exactly what they need to attack to hit their number but ensure we don't put pressure on the AE team when they walk into quarters with low coverage.
Everyone has to forecast at top of funnel. Marketing, SDR, even the account directors should have top of funnel quotas to meet. All of those roll up into one big bottoms-up forecast that tell you if you're gonna hit your number in three months.
How you leave the batter's box matters. Make SDR forecasting easier by getting half of your meetings on the books already. After the third objection, have your SDRs tell the prospect that they’ll reach out again in 30 days and have them send a five minute hold as a reminder. They will enter the next month.
PATH TO PRESIDENT’S CLUB
VP of Inside Sales @ Clari
Global Head of Inside Sides and Revenue Development @ Clari
Director of Sales @ Clari
Enterprise Sales Director, West @ Clari
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal
Released:
Apr 4, 2024
Format:
Podcast episode
Titles in the series (100)
9: Death to fluff on your cold calls and pricing tactics (Belal Batrawy #DeathtoFluff): Belal drops some mindblowing tactics on “decoy pricing” and asking questions that get prospects sitting up in a cold call. Fire episode.Four Actionable Takeaways:Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need)First 15 seconds explain why you called, say it’s a cold call, then ask a peer questionIn the agenda, tell the customer you’re gonna give price before they get off the callUse what they want as the rows in your pricing instead of what you want (seats)Belal Batrawy’s Path to President’s Club:Community Leader of #Death2Fluff7x Startup Seller and Sales Advisor======================Outreach: Efficiently and effectively engage prospects to drive more pipeline, close more deals: https://click.outreach.io/30mpc======================Gong: Improve your win rates, clone your best sellers: gong.io/30mpc======================Vidyard: Free Screen Recording and Video Creationist by 30 Minutes to President's Club | No-Nonsense Sales