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7 (Sell): Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

7 (Sell): Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

From30 Minutes to President's Club | No-Nonsense Sales


7 (Sell): Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

From30 Minutes to President's Club | No-Nonsense Sales

ratings:
Length:
26 minutes
Released:
Jun 10, 2020
Format:
Podcast episode

Description

Keenan wakes up the mediocre sales rep who focuses too much on minutiae and technical details. No nonsense, actionable advice on getting customers to reveal their real problems.

Four Actionable Takeaways:

Align on the problem and impact first, then start brainstorming root causes and solutions

Build a problem identification chart with the problems, impacts, root causes of your ICP

Talk to customers, become an expert. Why did they buy? What problems did you have?

You need customers to agree to the problem they have and be willing to solve it with you.


Keenan’s Path to President’s Club

Author of Gap Selling

CEO @ A Sales Guy Consulting


RESOURCES DISCUSSED:

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Released:
Jun 10, 2020
Format:
Podcast episode

Titles in the series (100)

30 minutes. No sales academia. Only actionable sales tactics. Nick sells enterprise deals solo. Armand runs a team of 40 SMB AE's and SDR's. Together they break down sales strategies you can use to start winning more deals today.