On this episode, Paul presents a couple of ideas on changing a price shopper's mind. Show Notes  Influence your customer's mind little by little. Small wins lead to big change. Change doesn't happen all at once. "If you want to be successful, you have to do what your competition isn't willing to do." In what other areas has your buyer made a value-focused decision? Draw a parallel.   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.