On this episode, Paul provides common-sense tips for developing your selling process. "The customer follows their buying process, not your selling process." How do your top customers buy? What makes a sales process different from other business processes? People! Selling is dynamic and ever changing. Your sales process needs to be as well.   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.