Paul fleshes out the important questions you should be prepared to ask on a sales call. Show Notes:  “You’re not only gathering information, but you’re also….”  “If you can have a deeper understanding of [the buyer’s] customer base, it’s going to help you help your customer deliver value to their customer.” Find out Paul’s favorite question. Don’t forget to ask for the business! *** (If links below are not clickable, visit us at https://www.theqandasalespodcast.com.) Click here to pre-order a copy of Selling Through Tough Times! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.