Paul continues his series with another high-level decision maker: the corporate executive. Show Notes Corporate executives make decisions based on career advancement. They want to make the right decision, but also the popular one. With these decision makers, “highlight the prestige your solution can help them achieve.” Present your solution as one that fits within the system they already have in place. Corporate executives want reliable, respected partners that will be accepted by the team. The corporate executive will not make higher risk decisions than they have to. *** Learn more: https://www.theqandasalespodcast.com. Click here to pre-order a copy of Selling Through Tough Times! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.