Paul provides the Dos and Don’ts of presenting your price confidently. Show Notes Nervous? You’re asking the customer for money. There’s no greater time to display absolute confidence. DO NOT telegraph that a cheaper price is available. The customer’s expectations will be anchored to that lower-priced option. Apologizing for your price sends the message that you’re not providing the prospect a fair deal. THE PRICE IS…Simple, easy to remember, confident. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.