Paul outlines three ideas on how you can turn the customer’s uncertainty into opportunity. Show Notes Your customers don’t need to be coddled; they need to be challenged. Lead with your expertise to guide your customers through uncertain times. Through uncertainty, decision makers want stable partners and predictable solutions. Does your solution help the buyer reach their ultimate vision? Clear that fog of uncertainty and detail a better vision for the future. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.