Paul lays out four ways to be more persuasive and to move your deals forward, even in a tough time. Show Notes When your customers are tempted to hit Pause, you need to convince them to take action. Use analogy. Just as some invest when the stock market is down, position your solution as an investment during this low period to help them be better prepared for the upturn that is to follow.  Help your customers think beyond the present tough time in two ways: past tough times (and how they overcame them), and the future (and how they want to be positioned). Be a merchant of hope. Surround the customer with positive industry information. Sell the buyer on the opportunity you are presenting them today. What does your solution enable the customer to do? Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.